Twenty years building infrastructure that does not fall over. Currently CEO of Sulaco, building Bishop. Bad/Mgmt is where the curriculum gets taught.
I am Trevor. Twenty years building infrastructure that does not fall over. Currently CEO of Sulaco, an AI-native company, where I am building Bishop — a fully deterministic automation platform that handles 200,000+ devices and replaces 30+ tools with one for venue operators and distribution networks.
Most of Bishop was built with agentic AI working alongside a small human team. Not a vibe-coded prototype. A production system real businesses depend on. That work is the curriculum behind everything Bad/Mgmt teaches.
I started Bad/Mgmt because I kept watching the same thing happen: capable engineers and founders treating AI like a tool when it is a workforce, prompting like a hobby when it should be a process, and shipping work they cannot defend because nobody taught them how to verify it.
So I built Bad/Mgmt around the parts the internet keeps skipping: architecture, workflow design, validation, review discipline, the boring documentation that lets you sleep at night. The infrastructure under the work.
I am not a guru. I do not have a manifesto. I am allergic to AI content that is mostly graphic design. My version of coaching looks more like a working session than a webinar.
If that sounds like what you need — book a Diagnostic. I will tell you straight whether I am the right person to help. If I am not, I will tell you who is.
Coaching-led sprints and bespoke organisation engagements teaching engineers, founders, and small teams to manage AI as a workforce. Office Hours live on Twitch weekly.
Founded Sulaco, an AI-native company. Built Bishop, a fully deterministic automation platform handling 200,000+ devices across venue operations and distribution networks. Most of the platform was built with agentic AI working alongside a small human team — a production system, not a prototype.
A decade running operations and commercial strategy across technology organisations going through scale, restructure, or both at the same time. Embedded operator work across seed to Series C teams. Got very good at re-pricing the work.
Before tech, I came up in environments that ran on briefings, structured analysis, and decisions under pressure. That is where I learned what real operating tempo looks like — and why most companies confuse motion for momentum.
4-week 1:1 and 6-week team coaching. The deliverable is capability and a written operating system you can run after the engagement ends.
Bespoke engagements for established companies: workshop the leadership team, design the AI workflow for each affected function, train the staff to operate it. Train, don't fire.
Free weekly stream. I open my terminal, you bring the work, and we figure out what good looks like together. No script, no slides, replays archived.
60-min call. Written plan. $300, credited toward your sprint if there's a fit.