A practice by Trevor Kincy. Direct, discovery-first work for founders, SME owners and operators who can smell theater from across the room.
Five distinct ways to work together. Most engagements should start with a first session — once we've talked through what's actually going on, we pick the right shape.
A focused, paid conversation to find out what's actually happening in the business. Where most engagements should start — and where most never do. You leave with sharper language for the problem and a clear sense of what to do next.
Book a first session →Recurring coaching for founders, operators and SME owners. A thinking partner — not a framework dispenser.
Apply →Structured learning on Bad Management's core territory. Practical, direct, and built for people who want to actually use what they learn.
View courses →Focused working sessions on a specific business problem. Bring a real one. Leave with real clarity.
View workshops →Keynotes and offsite sessions on AI, hiring, storytelling, ops and sane work. Direct and slightly provocative.
Inquire →Bad Management with Trevor Kincy — plus Thursday-night live Q&A on Twitch. Real conversations, no guru cosplay.
Listen + watch →Most of the people I work with are good at the thing they do. They built something real on the back of that competence. Then the work changed shape — and nobody teaches the next part before you need it.
You know your craft. Building the business around it is a different game.
The advice you've been offered so far was probably built for someone else's situation. The frameworks were written for companies ten times your size, with ten times your headcount, in markets that don't look like yours.
The problem underneath the visible problem is usually something different entirely. That's the actual work — finding it.
The job is now management. Decisions, ownership, calendars, hiring, the operating model itself. Different muscle. The kind that gets built with reps — and a thinking partner who's been in the room.
No matrices, no canvases, no quadrants. Just a real conversation, a clear-eyed read of your operating model, and the discipline to name what's actually happening.
Most people come in thinking they know the problem. Usually it's something else entirely.
Real conversation. I read your actual operating model — meetings, decisions, calendars, org — and name what's breaking. Not what looks like it's breaking.
You leave with the three things actually screwing execution, in plain English, and the kind of sharper judgment you can take into Monday morning.
If there's more to do, we keep going. If there isn't, I'll tell you. The value is clarity, judgment, and a thinking partner who has been in the room.
I'm Trevor. I coach, speak, operate, build. I tell you what's actually happening.
The last decade has been across startups, creative businesses, operations, AI, and experience design. I've embedded inside seed-to-Series-C teams, agencies, studios and platforms. I've installed operating rhythm in companies that didn't have one and quietly retired more meetings than I've written emails.
I'm also building Sulaco — a next-generation experience technology company. Bad Management exists because most business thinking is too corporate, too generic, or too removed from how the work actually moves.
If your week is on fire and you've already tried the books, tell me what's broken. If I'm the wrong person, I'll say so on the first call — not three sessions in.
Audio, inbox, live, long-form. Pick a surface.
Bad Management with Trevor Kincy. Real conversations with operators. No promos. No guru cosplay.
Listen→Bad Management Notes. One email when there's something useful to say. No tracking pixels.
Subscribe→Thursday evenings on Twitch. Live Q&A, business problem breakdowns, open discussion.
Follow on Twitch→Working notes, op-eds and dispatches. Where most of the longer writing lives between newsletter issues.
Follow→Trevor speaks on business, AI, hiring, storytelling, experience design and the systems that make work sane or stupid. Direct, useful, slightly provocative.
First call is a real conversation, not a sales pitch. If we're a fit, I'll tell you. If we're not, I'll tell you who is.