AI is a workforce. Management is the skill that turns it into leverage instead of mess. Coaching-led sprints for engineers, founders, and small teams shipping real work.
You prompt, accept what looks right, ship it; or you reject what looks wrong and start over. Nobody taught you to structure the work, verify the output, or turn dozens of one-off prompts into something you would put your name on. That is not a tooling problem. It is a management problem.
Self-select where you are in the build. Every track converges on the same discipline: spec, delegate, verify, ship.
You ship code. You were not trained in architecture, team management, or process. Claude Code and Codex are direct reports now. Learn to direct them.
Open track → Track 02 · BuildersSolo founders and small teams. You have a working prototype and no engineering function. Close the gap to a real product without waiting on a dev team.
Open track → Track 03 · FoundersRun finance, sales, marketing, and research with AI without shipping work that only looks right. A staff that produces work you can defend.
Open track →Running an established organisation weighing layoffs against retraining? See Train, Don't Fire →
No funnels, no drip sequences, no discovery sales calls dressed up as something else. Paid Diagnostic in, written operating system out.
$300 · 2 credits. Diagnoses the work, scopes the right track and tier, outputs a written plan of action. Credited toward your sprint if there is a fit.
Two working sessions per week. Workflow mapping, agent design, validation discipline, repo and review patterns. You bring the work; I bring the system.
Conventions, escalation rules, evaluation gates, and the operating habits your team runs after the engagement ends. Coaching, not consulting. The deliverable is capability.
1 credit = 30 minutes of working time. $150 per credit. No metering, no surprise invoices.
Prices in USD · ex. VAT
Bring a repo, a stack, or a decision you have been avoiding. Free, weekly, replays archived. Watch how the work actually gets done.
No script, no slides. Terminal open, real repo, real decisions. I drop into drift and recover so you can see what good looks like.
Twenty years building infrastructure that does not fall over. Currently CEO of Sulaco, an AI-native company, where I am building Bishop — a fully deterministic automation platform handling 200,000+ devices and replacing 30+ tools with one for venue operators and distribution networks.
Most of Bishop was built with agentic AI working alongside a small human team. Not a vibe-coded prototype. A production system real businesses depend on. That work is the curriculum behind everything Bad/Mgmt teaches.
I do not have a manifesto. I am allergic to AI content that is mostly graphic design. My version of coaching looks more like a working session than a webinar.
Read more →60-minute call. Written plan of action. Credited toward your sprint if there's a fit. If there isn't, I'll tell you straight.